An advertising representative agreement is a document which is a contract framed between two parties, a client and an advertising agency for the marketing, promotion and sales of the former’s product. The relationship between the two regarding the product to be advertised must be specified in the document. It is a legal contract and hence all the terms and conditions of the deal must be mentioned in no ambiguous terms.
The advertising representative agreement must be absolutely comprehensive and all encompassing. Details like the territorial jurisdiction of the advertising company, the payments to be made by the client to the company, the kind of agreement whether an advertising sales representative agreement, a partial advertising sales agreement and so on must be specified. The time frame of the document and the number of days of validity should also be mentioned, along with the provision for renewal and/or termination. It should be correctly and carefully worded at all times.
Advertising Representative Agreement
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